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KappS keeps you on the app stores.

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Three services, one lifecycle

From first submission to emergency recovery and ongoing compliance — always on your own account, your own entity.

LAUNCH

Launch · Global Publishing

App Store / Google Play first submissions

¥6,800

Play-only starting price

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RECOVER

Recover · Emergency

IAP holds, payout freezes, rejections, suspensions, verification

¥10,800

Diagnostic starting price, credited toward appeal

Get a plan
COMPLIANCE

Compliance

After launch, we watch the stores for you

¥13,800 /mo

1 app, 1 store starting price

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Case Studies

Real client cases, fully anonymized — across publishing, recovery and store compliance.

New Play personal account blocked on closed test. 12×14 evidence pack, live in 16 days.

Google PlayLaunchClosed test

Short-drama iOS IAP metadata mismatch, first rejection. Approved on resubmit. 30-day Launch watch.

App StoreLaunchIAP

Game studio's first dual-store launch. Permission scopes mapped to purposes — both stores approved first pass.

Dual storeLaunchGaming

Fintech first launch on App Store. High-risk permissions and disclosures aligned — approved within 3 reviews.

App StoreLaunchFintech

AI chat app on Google Play. AI-generated-content disclosure added — approved in 5 days after update.

Google PlayLaunchAI

Utility app flagged 4.3 duplicate. Comparison rework + category fix — restored.

Google PlayLaunch4.3 appeal

Dual-store launch with 30-day policy watch. Clean first month on both stores.

Dual storeLaunchPolicy watch

Play payout held 19 days after a W-8 mismatch. Diagnostic day 1, appeal pack day 3, payout day 19.

Google PlayRecoverPayout freeze

iOS IAP payout hold. Tax/bank matching appeal — unfrozen in 6 days, converted to Compliance.

App StoreRecoverIAP

Play account suspension. Appeal letter + policy map + remediation plan — restored in 12 days.

Google PlayRecoverSuspension

Sep 2026 identity registration (SG/ID). Client's own entity — cleared before the deadline.

Google PlayRecoverVerification

AdSense / AdMob address-verification PIN stuck. Address match fixed, PIN re-issued — verified in 10 days.

Google PlayRecoverPIN

Apple developer account termination appeal. Compliance plan + phased remediation — account back in 30 days.

App StoreRecoverTermination

Play app removed by misclassification. Clause-by-clause policy map + evidence — relisted in 8 days.

Google PlayRecoverRemoval

Payout blocked on bank mismatch. Bank-matching evidence appeal — settlements restored in 14 days.

Google PlayRecoverBank match

Data Safety policy update. All apps re-declared inside the 30-day window — zero removal risk.

Google PlayComplianceData Safety

Tax calendar managed. Renewals handled 30 days early — zero payout interruptions all year.

Dual storeComplianceTax

AI-integration disclosure. Data Safety + privacy policy aligned — passed the latest policy sweep.

Google PlayComplianceAI

COPPA compliance for a kids app. Age-gating + data-collection changes — relisted.

App StoreComplianceCOPPA

Release management. Phased rollout cadence tuned — new versions average 2-day review.

Dual storeComplianceRelease

Monthly policy-diff watch. Changes judged before impact — zero violations all year.

Dual storeCompliancePolicy

Multi-account compliance consolidation. Unified declarations and release cadence — 40% lower overhead.

Google PlayComplianceMulti-account

KappS Knowledge Base

Daily policy notes and practical guides for the App Store and Google Play.

Blog

FAQ

Background Location Access Declaration on Google Play - Why ACCESS_BACKGROUND_LOCATION Requires a Permissions Declaration Form and Approval, What Counts as Core Functionality, the One-Feature-Only Rule, the Required 30-Second Video Demonstration, the Prominent In-App Disclosure Wording (Including the Exact Phrases Google Accepts), Foreground Service as the Preferred Alternative, What Happens on Android 11+, and the 2026 Minimum Scope Requirement That Makes the Android Location Button Mandatory for Android 17+
Alternative Billing and User Choice Billing Programs on Google Play - User Choice Billing vs Standalone Alternative Billing, the Eligible Regions and Availability Dates, the Service Fee Tables (the 4% Reduction and the New-vs-Existing Install Fees Effective June 30, 2026), Enrollment and the 24-Hour Transaction Reporting Duty, and the Alternative Billing API Migration Deadlines
AdMob and AdSense Address Verification (PIN) - The Verification Threshold That Triggers a 6-Digit PIN Mailed by International Standard Mail, the 3-Week Delivery Window and the Once-Every-3-Weeks Replacement Request, the 4-Month Deadline After Which Ads Stop Showing, the 3-Wrong-Entries Cutoff, What Counts as a Valid Payments Address, and the Fraudulent-Address Procedure (2026)
Publishing Requirements for New Personal Developer Accounts on Google Play - The Closed Testing Rule (at Least 12 Testers Opted In Continuously for the Preceding 14 Days), Which Accounts It Applies To, Running the Closed Test, the Three-Part Production Access Application, and Passing Review (2026)

Official Releases

Official policy updates from the App Store, Google Play and monetization platforms — plus our Policy Insights analysis — synced in real time.

App Store

Prepare and submit your apps for iPhone Duo
iPhone Duo will be available to customers starting October 23, 2026. To get your apps and games ready today, you can:Bui
Showcase your apps with new assets on the App Store
Make your apps and games stand out with new creative assets on the App Store and asset management tools in App Store Con
Updates to Full Disk Access in macOS
We give developers powerful APIs to build incredible capabilities into their apps for Apple products, backed by a set of
Upcoming expiration of Developer ID Certification Authority (Sub-CA)
The original Developer ID Certification Authority (Sub-CA) expires on February 1, 2027. Certificates issued by this auth

Google Play

Policy announcement: July 15, 2026
New child-safety rules for anonymous and random chat apps; READ_CALL_LOG can no longer be used for phone-call account ve
Policy announcement: April 15, 2026
New Contacts Permissions policy: apps that do not need broad contacts access must use the Android Contact Picker. New Ac
Policy announcement: January 28, 2026
Thailand personal-loan listings must show the lender, maximum interest rates, and all fees (new apps immediately; existi
Policy announcement: December 9, 2025
US payments-policy clarification, expanded alternative billing for eligible developers serving US users, and the externa

Monetization

Driving growth on Google Play: The next era of subscriptions
Google Play rebuilds subscriptions around more flexible offers and clearer billing journeys for developers.
Expanded billing choice and lower fees on Google Play
Google Play widens billing options and trims service fees for eligible developers and markets.
Your Google AdSense seasonal guide
Publisher guidance for preparing content, layout and traffic for peak seasonal demand.
Simplifying our content policies for publishers
Google consolidates and clarifies AdSense content policies so publishers can self-check faster.

Policy Insights

Meta Upgrades Ad Review with AI — and Freezes New US Political Ads Oct 27–Nov 3
Meta's Oct 7 blog details LLM 'signposting' detection, landing-page checks and repeat-offender tracking; a separate Oct
AdMob/AdSense Payouts Blocked? The PIN and Identity Verification Sequence That Unlocks Them
Google won't mail your AdSense/AdMob address-verification PIN until identity verification is complete — and you have 45
Apple Terminated Your Developer Account? The Appeal Framework That Actually Matters
Apple's termination appeals run through the App Review Board's reinstatement form, and the appeals that work answer the
Developer ID Certificates Expire February 1, 2027 — Re-Sign Before They Stop Working
Apple's original Developer ID Certification Authority (Sub-CA) expires on February 1, 2027; every certificate it issued